2024: A Defining Year for Shift Markets

2024 has been an incredible year for Shift Markets, full of growth, challenges, and exciting milestones. From launching innovative solutions to helping our clients succeed in a fast-paced market, we’ve had plenty to celebrate. The crypto space has never been more dynamic, and we’re proud to have been at the forefront, driving change and creating opportunities. This year has reminded us why we do what we do—building tools that empower our clients and bring their visions to life. And yes, we even marked a special milestone along the way: 15 years of Shift Markets!

In this year-end review, we’ll take a closer look at the moments that defined 2024—from major product launches and market trends to the events and partnerships that shaped our journey. Whether you’re a client, partner, or part of our growing community, we’re excited to share the highlights of a year that set the stage for even greater things in 2025.

Celebrating 15 Years of Shift Markets

This year, we proudly celebrated 15 years of innovation and growth. From our FX beginnings to leading the way in crypto exchange solutions, our journey has been fueled by the trust and support of our clients and partners. This milestone reflects the strength of our collaboration, and we’re excited to continue building on this legacy in the years ahead.

Market Timing: A Year of New Opportunities

The crypto market reached remarkable heights in 2024, cementing its influence in global finance. Bitcoin surpassed $100K, marking a pivotal moment driven by increasing institutional participation. The launch of crypto ETFs sparked a surge of investment, introducing fresh momentum and interest in digital assets from across the financial spectrum.

Web3 technologies continued to gain traction, bringing forward new ideas and innovations that reshaped how blockchain is applied in various industries. Shift Markets provided clients with the tools and strategies they needed to make the most of these developments, helping them grow and succeed in this dynamic environment.

Shift Platform Introduction

This year, we unveiled a fresh new look for our flagship Shift Platform, bringing together advanced trading features, back-office controls, and liquidity management in a cohesive exchange solution. The platform now offers a fully customizable interface and an engine designed for both spot and derivatives markets, giving operators the tools they need to grow and adapt in a competitive market. Read more about the Shift Platform here.

Crypto Derivatives Platform: A New Era for Trading

In 2024, we launched our Crypto Derivatives Platform, offering a fully customizable solution for advanced margin trading and extensive leverage options. Designed to support both spot and derivatives markets, the platform helps operators meet the demands of experienced traders while expanding their market offerings. Discover the full capabilities of our Crypto Derivatives Platform: Get a better look here.

A Year of Connections and Industry Leadership

This year, Shift Markets participated in a wide range of events worldwide, showcasing our expertise, connecting with industry leaders, and driving meaningful conversations about the future of crypto. While these are just a few highlights, they represent the impact we’ve made through countless conferences, workshops, and networking opportunities:

CEO Ian McAfee’s Stellar Meridian Panel

Ian McAfee shared valuable insights into crypto trading and exchange technology during a high-profile interview during Stellar Meridian, further positioning Shift as a thought leader in the industry.

Token 2049 Singapore

Our team joined the premier crypto event in Singapore, engaging with key players in the space and demonstrating how Shift Markets is shaping the future of exchanges.

Sarina Gowland, Head of Global Partnerships, at LABITCONF

Our Head of Global Partnerships Sarina Gowland led an engaging workshop at LABITCONF, walking attendees through the steps to launch a successful crypto exchange. Her expertise inspired many to take the next step in their journey.

These events are just a snapshot of a busy year, where we engaged with the industry, forged new connections, and shared our expertise on a global stage.

Content Highlights: Shaping the Conversation

In 2024, we focused on delivering content that informed, inspired, and addressed the needs of industry leaders and exchange operators. From detailed guides to expert reviews, our materials provided practical insights and showcased the capabilities of Shift Markets.

Crypto Briefing Feature: A review for aspiring crypto exchange operators

Crypto Briefing published a detailed review, Shift Markets: A Review for Aspiring Crypto Exchange Operators, exploring how our white label platform empowers businesses to launch and scale their own crypto exchanges. The article highlights our solutions for liquidity, market making, derivatives trading, and compliance, providing valuable insights for operators entering the crypto space. Read the full review.

Finance Magnates Feature: The Urgent Need for Forex Brokers to Embrace Spot Crypto, Not Just CFDs

Finance Magnates featured our CEO, Ian McAfee, where he discussed why FX brokers should adopt spot crypto trading to stay competitive. The article explores how crypto can increase profitability, attract new demographics, and diversify risk in today’s changing trading environment. Read the full article.

Crypto Derivatives eBook: Beyond Spot Trading: Why Crypto Exchanges Need Derivatives in 2024

Beyond Spot Trading: Why Crypto Exchanges Need Derivatives in 2024 dives into the data and trends shaping the growing demand for derivatives in crypto trading. Packed with market research, the eBook highlights how offering derivatives can drive exchange growth, boost profitability, and meet the evolving needs of today’s traders. Check it out here.

Looking Ahead to 2025

As we close the chapter on 2024, we’re excited about what lies ahead. This year has been about laying a strong foundation—through innovation, partnerships, and milestones—that will propel us into even greater achievements in 2025. We remain committed to helping our clients succeed and pushing the boundaries of what’s possible in crypto trading and exchange technology.

Thank you to our clients, partners, and team for being an essential part of our journey. Here’s to a successful and rewarding 2025 together!